EURO CAR PARTS

BRIEF:

To promote and raise the sales of five specific Euro Car Parts products across all stores in a nationwide campaign.

Also to use the promotion as a vechicle to harvest customer details in order to establish branch footfall and create mailing lists for future promotions.

OUTCOME:

Your Print Solution approached the brief by printing 420,000 scratchcards and building a web application to validate winners and outline prizes.


The web application gathered information on branch traffic but also customer details enabling Euro Car Parts to draw up mailing lists for future promotions.